Pro Player Brand Deck

Brand Deck
Branded fitness campaign design featuring bold typography and a professional athlete training with battle ropes—created for a high-performance sports and activewear brand.
Client
United Legwear
project type
Brand Deck
responsibilities
Design Direction, Graphic Design

What It Is
A pitch deck designed for United Legwear’s relaunch of Pro Player, a heritage performance brand from the '90s. The goal was to reintroduce it with a fresh, athletic identity—something that feels elevated but still accessible. We used the client’s existing colors and logo, but built a new visual system around them: one that speaks to motion, strength, and clarity.

Why We Made It
This needed to feel like a real brand—something with energy and shape, not just a list of product shots. We wanted to give the team a flexible tool they could use to talk about vision, partnerships, product categories, and more—all in one place.

Why It Works
The final deck feels sharp, confident, and built to move—just like the brand it represents.

Design Moves
• Crafted a custom grid system inspired by the fluidity of game play, letting visuals breathe while keeping everything tightly organized.

• Used a bold typographic rhythm to give the voice punch and clarity, balancing energy with readability.

• Layered textures and subtle motion effects to create depth, making the deck feel alive without overwhelming the content.

• Built a modular layout structure so the client can easily update and expand the deck on their own — freedom and power, all in one.



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